Tim Coventry – “C” Level Execs get why good business analysis is critical, why can’t BAs explain it?

In the age of digital distribution organisations will either innovate or be extinct and good business analysis will help those organisation choosing to survive! Every organisation performs business analysis however often it is average business analysis rather than good business analysis. How can an organisation perform better business analysis?

In this interactive session;

  • learn how to describe business analysis so it gets the attention of “c” level executives,
  • learn the difference between good business analysis or average business analysis and
  • learn how a BA can play a critical role in innovation.


Tim CoventryTim Coventry – CEO of Business Analysts Pty Ltd (BAPL)

Tim is the CEO for Business Analysts Pty Ltd (BAPL) – an expert business analysis company offering business analyst consultants for to ASX listed & private companies, government and not for profit organisations. With over 22 years’ experience and as the only Australian to author the number one standard reference for Business Analysts competency around the world, Tim is an acknowledged expert in his professional field.

Tim has expertise in all phases of the solution delivery life cycle with substantial practical experience in business process analysis, requirements, tendering and evaluation and software implementation. He holds a Bachelor of
Education, Workplace Category IV Trainer and Assessor Certificate, and is a Certified Business Analysis Professional (CBAP).

Tim has presented at the BA World Symposiums in 2008, 2009, 2010 and 2011, Building Business Capability in 2013 and 2014, PMI EMEA Global Congress 2015, IIBA BA Professional Day 2015 and participates regularly in International Institute for Business Analysis (IIBA®) forums.

With a strong background in education and assessment Tim has a keen interest in business analysis competency models, is an author of the IIBA® Competency Model and is a past IIBA® Australia Chapter President.