Melbourne’s Opening Keynote Speaker: James King – To Agility and Beyond: the value of the BA

Agile projects require constant testing rather than detailed upfront analysis. Data Science replaces the subjective views of experts with real data. Design thinking requires us to get out of the building and empathise with customers, rather than sitting inside analysing the information we currently have.

All of these approaches provide great opportunities for the customer and the organisation. But do they also change the role of, and even need for, a BA?

In this talk, James King will take us on a quick tour of “agile” and other approaches to project and product development.  He will explore some questions about the value a BA can offer and the opportunities that new approaches offer to BAs wanting to grow and extend their roles

We hope that this session will both answer some questions about the real value of the BA and open up some more questions, that you can explore during the rest of the day in order to better understand the opportunities that you might have for growth in the world of business analysis.


James King – Agile Coach and Business Model Designer

James King first worked as a BA in the late 20th century, working on “small data”, process change and IT related projects.

These days James works with Softed as an agile coach and BA trainer and is one of the core team of authors of the recently released “Version 2 of the Agile Extension to the BABOK”.

James also coaches in  product development and service improvement using the business model canvas and other innovation tools from design thinking and the Lean Start-up movement.