Kirsty Smith – VUCA this! A BA in a changing world

The world we live in is in a state of constant flux. The challenges brought on by politics, economics, society and the environment are constantly changing. This has a profound impact on how organisations do business. Change has become one of the only constants.

We live in a VUCA world – Volatile, Uncertain, Complex and Ambiguous. The term, first used in the military, recognises that the world has become more challenging. The VUCA framework can provide insight into strategy, as well as the behaviour of groups of individuals within an organisation. It acknowledges systemic and behavioural failures, which are characteristics of organisational failure.

What does this mean for you as a BA? Both professionally and personally?

Discover how to work successfully in a VUCA world, providing clear direction and keeping calm against a backdrop of continually shifting priorities. Understand what VUCA means professionally and how you can use the VUCA framework to make better informed decisions.

Learn personal tools to help you to work at your best regardless of the demands and expectations placed upon you.


Kirsty Smith – Senior Consultant Advisory Services at SMS Management & Technology

Currently a Senior Change Consultant at SMS Management & Technology, Kirsty brings a wealth of experience in organisational and leadership development as well as learning and development. A strong communicator, she focuses on building credibility to influence change and support performance across all organisational levels.

Kirsty has a real interest in people and their development, and works collaboratively and inclusively. She believes that in this current day and age, we must be cross-disciplinary and bring a diverse tool box of skills to be successful in the workplace.