Joseph Ling – Strategy and the Business Analyst

Your project has gone in on time and under budget and it still hasn’t provided the value that was promised in the business case. Why? It could be that the project wasn’t aligned to the company’s strategy or worse still, the company’s business strategy is not appropriate.

This presentation will give you the understanding of strategy so that you can determine if your project is aligned to your company’s strategy or if your company’s strategy is appropriate. It will cover:

  • Three Generic Strategies that your company might follow and the impact on your business analysis
  • The five forces that impact on company and how to analyse them
  • What is Competitive Advantage and is it transitory


Joseph Ling – Consultant at Suggested Solutions

Joseph is currently a Lead BA at a Wealth Management Company where he combines both BA and PM duties.  He has worked in previous lives as a Systems Accountant, Change Manager, and Auditor.  He has taught at UNSW and Sydney TAFE as well as facilitated the CA Program with the Institute of Chartered Accountants.

Joseph is a Chartered Accountant (ICAA), CPPM (AIPM), CBAP (IIBA), and DTM (Toastmasters) with over 30 years of experience.  He has worked on System Implementation projects including SAP, JD Edwards, Systematics Banking Software as well as a number of small business accounting solutions.