Hugh Peterken – Finding the way: how to write a bloody good business case

The hallowed business case is often a key starting point for organisational change projects. Many organisations place great store in these documents, although the lived experience is that they are often difficult to consume and of little relevance once a budget has been assigned.

In this presentation Hugh will discusses how the right approach to business cases can dramatically improve the chances of a successful change program. Through reference to a number of highly accessible techniques, he provides actionable advice on the best way to create a high value business case.


Hugh Peterken – President, IIBA Australia Chapter

Hugh Peterken is the President of International Institute of Business Analysis™ (IIBA®) Australia Chapter. He is an experienced business leader who actively promotes business analysis for improving business performance. He has 20 years’ experience in senior and executive management roles and is internationally recognised as an expert in information technology and business process. Hugh started his career as an electronics engineer, working in the UK and in Australia for Telstra. After 20 years’ of engineering experience he moved into information technology as Chief Information Officer for The International Red Cross based in Geneva. Back in Australia he was the Chief Information Officer for the largest health service in Queensland before transitioning to consulting, with a focus on business analysis.