Hugh Peterken & Elliot Heitman – Why business analysis is key to delivering on strategy

The accelerating pace of change is having a marked effect on how senior executives devise and implement organisational strategies. Technology has opened up a whole new range of possibilities – forcing executives to consider transformational ideas alongside the traditional incremental approaches. Selecting the right ideas is difficult; but implementing them has proved similarly challenged with many organisations experiencing a low success rate on technology projects.

A prerequisite to selecting the right idea and driving it through to successful implementation is getting the analysis right. This presentation provides a comprehensive perspective on the role of business analysis in the successful delivery of organisational strategies.

Learning objectives:

  • The session starts by developing a model that demonstrates the competencies required to deliver on strategy. Focusing on the business analysis roles, it highlights the breadth of application of business analysis techniques, with reference to the techniques in BABOK V3.
  • The session then moves on to explore the competencies needed, making the case for business analysts to undertake roles sometimes allocated to other professions. It also explores how to build those competencies through formal education, on the job training and mentoring. It also explores the links to career progression.
  • The session concludes with a number of examples of the application of these ideas in the real world, exploring the business outcomes and linking that to the role of the business analyst.


Hugh PeterkenHugh Peterken – Strategic Analyst at Business Analysts Pty Ltd

Hugh is an experienced executive who has managed business activities in commercial, not for profit, and government organisations in Australia and Europe. He has held three Chief Information Officer Roles in large, complex organisations, including the International Red Cross based in Geneva. He is now a strategic analyst focusing on how organisations can improve their performance through use of technology.

Hugh has achieved domestic and international recognition and has spoken at a number of high profile events including The World Summit on the Information Society and Gartner Process Management conference.

Hugh has recently been welcomed as the Chair of the Brisbane Branch of the IIBA Australia Chapter.


Elliot HeitmanElliot Heitman – Consultant Business Analyst at Business Analysts Pty Ltd

Elliot is an opportunity-driven business analyst with a passion for Business Process Management (BPM), Business Process Improvement (BPI) and Innovation, and exploring new ways to deliver value.

He has undertaken formal education in BPM, BPI, process modelling, change management, and strategic analysis at a Masters level. Elliot has business analysis experience in Federal Government, Finance, Healthcare, Construction, Education, Manufacturing and Utility sectors.

Elliot is now a consultant business analyst focussing on empowering organisations with value driven support in tactical and operational organisational change.