Cecily Macdougall & Michael Augello – Strategic Business Analysis for Enabling Transformation

With the changing market forces and increasing technology innovation and usage, business leaders are thinking more strategically and are looking at ways of transforming their business. Organization transformations are building new core business capabilities and include changes to products, services, capabilities, and culture.

Statistics highlight not all transformations are successful. Strategic business analysis plays a central role in creating better business outcomes. Strategic business analysis facilitates the creation of the guiding strategies that enable organizations to move from strategy to execution. What organisation wouldn’t want accelerated delivery with greater returns?

This workshop will guide you through the strategy to execution framework and the foundations required for change led delivery.


Cecily Macdougall – Managing Director at Building4Business Pty Ltd

Dr Cecily Macdougall is Founder and Managing Director of Building4Business Pty Ltd, which specializes in the Strategy-to-Execution Process (SXP). Cecily is a recognised expert in why transformation programs fail, early recognition of failure, and how to re-establish them. Cecily has found that SXP is the missing link needed to build the foundations for successful strategic change/transformational programs. Using SXP, Cecily has re-established several transformation programs so that they have been successfully delivered and adopted.

Cecily is energetic and innovative and has built and commercialized products and services. She has also built industry/business networks, special interest groups for associations, chaired a multimillion dollar resort Body Corporate Committee and held several not-for-profit board positions.

Cecily is a CPA and an Honorary Fellow at Deakin University Australia. Cecily is currently a member of the Deakin IT Advisory Board, and the ACS Victoria Branch Executive and Chairs the ACS Business Advisory Council and the Special Interest Group. She is a Director of the Nurses Memorial Centre and Company Secretary for the Hush Foundation.


Michael A Augello – Managing Director at Building4Business Pty Ltd

Michael is an influential leader in Business Analysis. His passionate involvement in building successful professional communities has led him to his current board director role on the global board of IIBA where he has had a central role in developing strategy. After joining the board in 2010, Michael served as Chair from 2014 to 2016.

Michael has a strong entrepreneurial style which brings energy to all of his undertakings. He is an entertaining and experienced international speaker.

After a career in project delivery spanning many different delivery and general management roles, Michael co-founded a successful consulting company which led to stock exchange public listing in 2007. The consultancy was later acquired by UXC / CSC.

In recent years, Michael has returned to Business Analysis leadership roles through coaching, mentoring and leading capability uplift programs.