Andreea Rusu – Disruptive innovation: how to nurture an innovative mindset culture

Use exciting innovative ways to prototype and validate ideas and nurture a culture of innovation. Learn how to harness, filter and prioritise innovative ideas in your organisation. In this workshop you will learn and try for yourself to improve your sketching skills and rapidly prototype services with your stakeholders and customers.

Using the rapid prototyping technique, you will learn how to validate and co-create these prototypes with your users. You will have the opportunity to put yourself in the customers’ shoes and learn a series of techniques that will help you understand how your users are using the current service and explore new and innovative ways of delivering the service in the future.

During the session you will:

  • Learn how to rapidly prototype and ask the right questions to validate your assumptions with the end user
  • Understand the customer’s current experience and perception of the service
  • Learn how to use a variety of design artefacts such as innovation matrix, prototype canvas, etc.
  • Create alignment and build a shared understanding with the team and stakeholders and grow a culture of innovation


Andreea Rusu – Experience Design Lead, ASG Group

Andreea is an experienced design consultant with over 15 years’ of experience in helping a diverse range of organisations from start-ups, government and the private sector to achieve and shape their vision and nurture a culture of innovation.

Her work involves working closely with the business to collaboratively explore disruptive and innovative ways of improving and evolving business models to fully capitalise on the benefits of new and exciting technology and industry trends.

In her spare time Andreea loves supporting the start-up ecosystem of Brisbane by providing mentoring to start-up founders and their teams.